Why Choose Us

About us

Mirror Magic, the leading party favor company in New York, was founded in 1980 and creates unique items and entertainment for our celebrity, corporate and private clientele.

     Giving new meaning to “outside-the-box entertainment”, Mirror Magic is dedicated to making your special event truly unique. Mirror Magic's endless collection of distinctive and creative key chains, necklaces, picture frames, jewelry, and custom hats makes your party the talk of the town and makes you a hero in your child's eyes. With their finger on the pulse of the events industry, Mirror Magic’s design team will assist you in every aspect of creating a paramount entertainment experience.

What we do

When you bring Mirror Magic to your event, you are bring a family business that yields over 25 years experience in the mirror and entertainment industry with skilled artists and a passion for unique attention to every person they meet.  At your event, Mirror Magic brings a custom built mobile gift shop that comes complete with numerous styles of customizable MIRRORED HATS, MIRRORED KEY CHAINS, MIRRORED NECKLACES and much, much more. Everything is made completely custom and tailored to your partygoers liking. With over 14 different colors of mirror, hundreds of key chains, and thousands of design options, your guest is sure to find something they love. 

Mirror Magic provides an interactive experience that not only serves as a party favor, but as a form of fun and entertainment for everyone involved!

Our job is to not only ensure that your event goes off without a hitch, but that your party — whether it’s a bar mitzvah, bat mitzvah, milestone birthday, major anniversary or corporate event — is a truly special and spectacular celebration to be remembered by your family, friends and guests for years to come.

Meet the Team!

Martin Cohen is our founder and team leader. Martin created Mirror Magic with his father in early 1980. Together, they built Mirror Magic into a global brand that services millions of happy customers each year. If you've been to any of the Tri-State areas numerous summer and fall festivals or indoor flea markets, you've probably met Marty and may even have a key chain with your name on it! 

Denise Cohen is Marty's wife and Production Director. She is responsible for the design and manufacturing of all of our mirrored items. 

Lenny and Susie Cohen are Marty and Denise's children. Susie is Mirror Magic's marketing director and is responsible for our stellar social media presence. Lenny is our director of sales!